Have you ever seen a purple cow? I’m guessing that you haven’t. Or at least, not a real, live one. You would most certainly remember such a thing, standing casually in a field, grazing with its herd.

When it comes to business, using a Purple Cow aims to make your product, business model, or marketing strategy unique. It (hopefully) enables you to stand out. I like looking for the Purple Cow opportunities, for ways to make things just that little bit more interesting.

So… if you’ve never seen a purple cow, have you ever seen a book trailer?

“Dark Winds Over Wellington: Chilling Tales of the Weird & the Strange” just got a little weirder. You check out the exclusive trailer for the new anthology here.